Watch Your Language: Private Label Rights Articles

Watch Your Language: The Problem with Private Label Rights Articles

Copyright © Arnold Stockard

Much of innovation is dedicated to finding not the easiest way to reach a goal, but the



most efficient way. Efficiency saves time and energy. But too many Internet marketers



confuse "efficient" with "easy."

The excessive use of private label rights articles is an example of how seeking the easy



way can lead to failure. These articles seem to be an effective way to establish a reputation



on the Web and to lead visitors to a Website. Using them also appears to be an efficient



strategy, saving the time and energy it takes to research and write an article yourself. But, in



fact, buying a private label rights article, slapping your name on it and submitting it as private



content can be the quickest way not to achieve your goal. This short-cut to building an online



presence and Website traffic results in gross self-deception. You are not making as much

progress as you believe. Submitting private label rights articles day after day, month after



month forms a paper trail that identifies you as a goldbricker or, even worse, as a thief,



because oftentimes these articles are pilfered or stitched together from copyrighted



material.

Innovation suffers

But even if you use these articles and are not stigmatized, slip under the search engines'



radar and avoid being blacklisted by the article directories, you are still participating in



subversive activity. An entire canon of law is dedicated to protecting products of the



intellect. This underscores the importance of ideas to human progress – original ideas. The



bigger crime in stealing an idea is not that it robs the author of remuneration and recognition;



the real evil is that it contributes in its small way to the insidious erosion of a

cardinal requirement of human survival: innovation.

Regardless of the fact that private label rights articles might be stolen material, using

them deprives society of your potential to generate new ideas or state an old idea in an



original way. That said, using these articles as a starting point, rewriting them to incorporate



new and compelling content is acceptable. But judging from the comments of the editor at



EzineArticles.com, one of the leading article directories, a solid rewrite is rare. To counter



the problem, EzineArticles.com has deployed a program that identifies submissions that are



duplicates and filters them.

The number of article directories is growing rapidly, and people do visit them to



download content for their Websites. But the big search engines are on the lookout for



duplicate material. Google, with its "Do No Evil" slogan, is reportedly out to slay the private



label rights monster one article at a time. This means "your" article (and the link to your



Web page) might be relegated to the Web junk heap. Obtaining and submitting a private label



rights article as is can be a big waste of time. So much for efficiency.

Credibility takes a hit

The three private label options are purchasing the label rights, licensing them, purchasing



software that builds the article from other private label rights material and subscribing to sites



that offer the articles for a monthly fee. There are not enough conscientious authors around



to support the ever-growing crop of directories, which means that sub par content will have



to be gobbled up or a lot of these directories will have to go out of business. Demand will not



dry up, because there will always be a surfeit of lazy people trying to make making money in



Internet marketing as easy as they can. For example, one tactic is to use private label rights



articles to speed the construction of a Website, submitting original content to the directories



to get a back link. Compounding the problem, many Webmasters do not have the time to proof read



every submission thoroughly. A study by Stanford University's Persuasive Technology Lab shows



that inaccurate information and typographical errors severely compromise a Website's



credibility.

You need good content to find success in Internet marketing, especially if you have a home-based business. Developing content is not easy, but it is easier if you write from passion. This is not original advice, but it bares



repeating ad nauseam because the message has a difficult time getting through the mindset



that grips the Internet, namely that an online enterprise is a way to make money without a lot



of work. As long as this view is widely accepted, devices such as private label rights articles will be in



demand. But for those who know better, true success on the Web can be just a little bit of



original writing away.

About The Author:

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Arnold Stockard is a science writer and editor.

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