Watch Your Language: The Problem with Private Label Rights Articles

Copyright © Arnold Stockard



Much of innovation is dedicated to finding not the easiest way to reach a goal, but the most



efficient way. Efficiency saves time and energy. But too many Internet marketers confuse



"efficient" with "easy."



The excessive use of private label rights articles is an example of how seeking the easy way



can lead to failure. These articles seem to be an effective way to establish a reputation on the



Web and to bring visitors to a Website. Using them also appears to be an efficient strategy,



saving the time and energy it takes to research and write an article yourself. But, in fact,



buying a private label rights article, slapping your name on it and submitting it as private



content can be the quickest way not to achieve your goal. This short-cut approach to building



a presence and Website traffic results in gross self-deception. You probably are not making



as much progress as you believe. Submitting private label rights articles day after day, month



after month forms a paper trail that can be used to identify you as a thief, because oftentimes



these articles are pilfered or stitched together from copyrighted material.



Innovation suffers



But even if you use these articles and are not stigmatized, slipping under the search engines'



radar and avoiding being blacklisted by the article directories, you are still participating in



subversive activity. An entire canon of law is dedicated to protecting products of the



intellect. This underscores the importance of ideas to human progress – original ideas. The



bigger crime in stealing an idea is not that it robs the author of remuneration and just



recognition; the real evil is that it contributes in its small way to the insidious erosion of a



cardinal requirement of human survival: innovation.



Regardless of the fact that private label rights articles might be stolen material, using them



deprives society of your potential to generate new ideas or state an old idea in an original



way. That said, using these articles as a starting point, rewriting them to incorporate new



compelling content is acceptable. But judging from the comments of the editor at



EzineArticles.com, one of the leading article directories, a solid rewrite is rare. To counter



the problem, EzineArticles.com has deployed a program that identifies submissions that are



duplicates and filters them.



The number of article directories is growing rapidly, and people do visit these sites to



download content for their Websites. But the big search engines are on the lookout for



duplicate material. Google, with its "Do No Evil" slogan, is reportedly out to slay the



private label rights monster one article at a time. This means "your" article (and the link to



your Web page) might be relegated to the Web junk heap. Obtaining and submitting a private



label rights article as is will be a big waste of time. So much for efficiency.



Credibility takes hit



The three private label options are purchasing the label rights, licensing them, purchasing



software that builds the article from other private rights material and subscribing to sites that



offer the articles for a monthly fee. There are not enough conscientious authors around to



support the ever-growing crop of directories, which means that sub par content will have to



be gobbled up or a lot of these sites will have to go out of business. Demand will not dry up,



because there will always be a surfeit of lazy people trying to make money in Internet



marketing as easy as they can. For example, one tactic is to use private label articles to speed



the construction of a Website, submitting original content to the directories to get a back



link. Unfortunately, many Webmasters do not proof read private label articles for accuracy.



A study by Stanford University's Persuasive Technology Lab shows that inaccurate



information and typographical errors severely compromise a Website's credibility.



You need good content to find success in Internet marketing. Developing content is not easy,



but it is easier if you write from passion. This is not original advice, but it bares repeating ad



nauseam because the message has a difficult time getting through the mindset that grips the



Internet, namely that an online enterprise is a way to make money without a lot of work. As



long as this view is widely accepted, devices such as private label articles will be in demand.



But for those who know better, success on the Web can be just a little bit of original writing



away.





About The Author:

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Arnold Stockard is a science writer and editor.

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